Regardless of whatever method/route you choose for promoting your branded products, you would often require using an alternative approach for pushing limits. If your brand is big on social media then, you can leverage the opportunity to conduct giveaways for distributing your products to the selected winners.
The trend of giveaways is huge on social media, and everyone is delighted to receive “freebies” or “free goodies” from a brand. However, if the product is personalized and branded to carry the name of the brand and recipient then, it would drive them to hype up the name of your social media.
A majority of the giveaway accounts collaborate with similar business accounts for improving joint efforts of the promotional strategies, and they provide a number of free branded goodies to customers, and they are often encouraged to post their gifts on their social media to promote their business names.
Using promotional products in your giveaway strategy does not only help with increasing the name and exposure of your brand/business but, it also improves your reach and insights on social media channels. In today’s world, a business should have organic growth on its social media channels for reaching out to an extended group of customers and clients online.
When prescribing the rules of promotional product giveaway, you can use rules and terms that would require the users to tag their friends on the post or, repost your post to improve your engagement on social media platforms. For instance, if your goal is to improve your social media growth with the help of your promotional products then, you can encourage your followers to like, share, and repost the relevant picture for improving your insights on social media channels, and it would further your career and business on an online platform like no other.
However, if you are going the other way around aka using promotional products via your social media accounts then, you can promote that you provide free promotional products with every product or, a customer would get a free product for every certain purchase.